THE MASTERS TOURNAMENT
IMG has been appointed by Augusta National to market archive footage of the US Masters on a worldwide basis outside of the US, Canada and Mexico.
Over 200,000 digitised clips dating back to Arnold Palmer’s first of four victories in 1958 through to Tiger Woods’ incredible comeback win in April to secure his fifth Green Jacket are available for IMG to sell as an official commercial licensing partner to Augusta National.
IMG will market across all platforms including TV, video, DVD, inflight and mobile with customers licensing and accessing content through IMG Replay - IMG Media’s archive division.
James Dobbs, Vice President, IMG Replay, said: “The Masters is one of the truly great annual sporting occasions, played on one of the most iconic golf courses in the world. There have been many outstanding moments throughout the 61 years of available footage, including several dramatic finishes and breathtaking play from the best golfers on the planet over the last six decades.
“We will be using our extensive and unrivalled global network of offices and years of experience of selling archive clips to maximise those magical moments for our customers across different platforms. It’s a very exciting partnership for IMG.”