Featured Client: SANZAAR
SANZAAR runs the flagship international tournaments of the Southern Hemisphere - Super Rugby (the Super 12, then Super 14) and The Rugby Championship (the Tri-Nations).
It all started when rugby union went professional in 1996. The Australia, New Zealand and South Africa rugby boards formed SANZAR (South African, New Zealand and Australian Rugby) to administer an annual 12-team based competition pitting domestic teams from the three nations against each other. In addition it was decided to hold an annual Tri-Nations Test Series between the three countries, formalising an All Blacks, Springboks and Wallabies annual tournament which would rival the then Five Nations and give the Southern Hemisphere an elite international championship outside of the Rugby World Cup.
On May 19, 2009, following prolonged negotiations SANZAR unveiled its model for an expanded season to start in 2011, which would result in a new conference system for Super Rugby and the inclusion of a fifteenth team, a Melbourne franchise.
In 2012, a year after the New Super Rugby competition had successfully made its debut, SANZAR unveil a new tournament - The Rugby Championship.
This competition was extended to include Argentina, meaning that the 16-years of Tri Nations competition would end, and the tournament would expand to four teams, hailing a return to the home and away clash between each nation.
Argentina's involvement continued to increase with the nation joining Super Rugby in 2016 and the inclusion as a joint venture partner (as such, the organisation name changed to SANZAAR in early 2016).
Alongside Argentina, 2016 also brought a new team franchise from Japan; Sunwolves.
Visit the SANZAAR Archive